Kernow North America adds national sales manager

Kernow North America has appointed John Parsons to national sales manager. Parsons brings a wealth of knowledge and extensive sales development expertise to the new role, having worked for 13 years in the digital print segment and over 30 years in the printing industry as a whole.

“We are thrilled that John has joined our team,” says Bosy Colak, president of Kernow North America. “Enhancing our organization with the addition of an accomplished and experienced sales professional like John aligns with our proven commitment to be a leader in the digital synthetic substrates category.”

Parsons’ position will focus on face-to-face interactions with customers, printers and end users across the country to coordinate and execute sales strategies, targeted marketing initiatives and new product developments, along with in-depth training programs. Having recently introduced various new products, including the KernowPrint MetaliK line, KernowPrint for HP Indigo line of printable synthetic materials featuring Cobalt Coating Technology, FloorSharK and others to Kernow’s durable synthetic substrates offering, Parsons will provide the additional expertise needed to help broadly commercialize the company’s print solutions with North American customers.